About Smart Sindara
A curious, confident African girl explorer — and a whole world of songs, stories and learning built around her.
Who she is
Meet Smart Sindara
Smart Sindara is a confident 10-year-old African girl explorer who travels the world with her friends Brave Buchi and Aisha, sharing songs, stories and adventures that celebrate culture, kindness and curiosity.
The brand began in 2016 as a way to put African children at the centre of their own stories — to teach the 4Cs: Curiosity, Creativity, Confidence and Character. What started with a book character has grown into an animated channel, a book library, learning tools and school-outreach programmes.
Our mission
Raising children with the 4Cs
Every Smart Sindara story, book, song and video is built around four values we believe every child deserves to grow up with. Since 2016, the brand has created entertaining and educational African children's content — animated videos, songs, folktales, history, cultural adventures, confidence-building stories and positive Black representation — for children and families around the world.
- 🔍Curiosity — ask questions, explore, never stop wondering.
- 🎨Creativity — imagine, invent and express your unique self.
- ⭐Confidence — stand tall; your voice matters everywhere.
- 🌍Character — kindness, honesty, resilience and integrity.
What we create
Content categories
Who it’s for
Families and educators everywhere
Smart Sindara is made for African children on the continent and in the diaspora — and for any family or classroom that wants joyful, culturally rich, positive content. Parents use it for songs and bedtime stories; teachers use it for circle time, brain breaks and lesson starters.
The audience of parents and children spans Canada, the United States, the United Kingdom, Nigeria and many more countries — united by a love of stories and a belief in raising bold, confident children.
The founder
Meet Tolu Tomori Adedeji
Tolu Tomori Adedeji is a passionate storyteller, wife, mom, and champion of African joy, curiosity and imagination.
She created Smart Sindara to inspire young children to dream big, ask questions and believe in the magic of who they are. Born and raised in Nigeria, Tolu founded Smart Sindara in 2016 to give Black children around the world a character who looked like them, spoke to their roots and inspired them to be bold. She grew up loving stories that made her laugh, think and wonder — and now she writes them for a new generation. She lives across two countries, Nigeria and Canada, carrying both worlds with her in every story she tells.
When she isn’t writing, Tolu is building businesses and brands. Over more than two decades as a marketing executive, she worked across global consumer companies, rising to Senior Marketing Director and serving as an Executive Director on boards — experience she now pours into growing Smart Sindara into books, songs, animated videos and community programmes that reach children across Nigeria, Canada, the UK and beyond.
Beyond the books
Real-world impact
Smart Sindara is more than a character — it reaches children where they are, through reading programmes and community events.
📚 Read & Debate Programme
A schools programme that fostered critical thinking, reading skills and confident communication among students, reaching learners in Lagos State, Nigeria.
🎪 Community events
From the Easter Family Fiesta to the first Smart Sindara Carnival — bringing families together through storytelling, play and a celebration of African culture.
🌍 Virtual book clubs
Run occasionally during school holidays, promoting reading, socialisation and storytelling for children across Nigeria, Canada, the UK and beyond.
Read along
The Smart Sindara book library
The Smart Sindara story began on the page. Written by Tolu Tomori Adedeji, the library brings the same characters and lessons to books — all available on Amazon. Tap any title to view it.
Smart Sindara – The Adventure SeriesA chapter book of 11 adventures teaching family, confidence, financial wisdom and how to handle bullies.View on Amazon →
What Can I Become When I Grow Up? – 100 Career Choices100 careers explored with Smart Sindara & friends — a reference book for ambitious, curious children.View on Amazon →
Smart Sindara’s Puberty Guide for GirlsA positive puberty guide for girls ages 8–12, written with care, warmth and honesty. Learn, grow, shine.View on Amazon →
Smart Sindara Coloring Book42 fun African adventures to colour — print-at-home pages of Sindara and her friends, for ages 4–8.View on Amazon →
Smart Sindara Learns About The AgesA timeline adventure from the Stone Age to the Future Age, with a journal inside.View on Amazon →
Smart Sindara and Brave Buchi: Research The VirusSindara and her friend Buchi investigate viruses — a science adventure that encourages curiosity.View on Amazon →Never miss a new video
New songs, stories and learning adventures every week with Smart Sindara and friends.
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