"Millions of children are waiting to be reached — one story at a time."

Tolu Tomori Adedeji is the author and creator of Smart Sindara. Born and raised in Nigeria, Tolu created Sindara in 2016 to give Black children around the world a character that looked like them, spoke to their roots, and inspired them to be bold. She now lives across two countries — Nigeria and Canada — carrying both worlds with her in every story she writes.

Under her company MrsCEO, Tolu has self-published 7 books, launched a YouTube channel, a bedtime stories newsletter, and programmes that have reached thousands of children across Nigeria, Canada, the UK, and beyond.

Smart Sindara is proudly African — and proudly global.

Our audience of parents and children spans Canada, the United States, the United Kingdom, Nigeria, India, Brazil and many more countries — united by a love of stories and a belief in raising bold, confident children.